Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Social Facilitation01:04

Social Facilitation

Not all intergroup interactions lead to negative outcomes. Sometimes, being in a group situation can improve performance. Social facilitation occurs when an individual performs better when an audience is watching than when the individual performs the behavior alone. This typically occurs when people are performing a task for which they are skilled.
Social Exchange Theory01:26

Social Exchange Theory

As formulated by John Thibaut and Harold Kelley, Social Exchange Theory explains human relationships as economic-like exchanges that maximize rewards and minimize costs. This theory suggests that individuals engage in relationships to gain benefits and reduce burdens, similar to economic transactions. It has been widely applied to various types of relationships, including romantic, professional, and social interactions.Rewards and Costs in RelationshipsRelationship rewards include emotional...
Social Exchange Theory02:06

Social Exchange Theory

We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
Causes of Social Behavior II: Cognitive Processes01:15

Causes of Social Behavior II: Cognitive Processes

Cognitive processes affect social behavior by guiding how individuals perceive, interpret, and respond to social stimuli. These mental processes enable individuals to assess others' behaviors, attribute causes to their actions, and form expectations based on past experiences.Causes of Behavior and Social JudgmentsIndividuals determine the causes of others' behaviors by distinguishing between personal traits and external circumstances. For example, if a friend frequently arrives late, an...
Nonconscious Mimicry01:13

Nonconscious Mimicry

Nonconscious mimicry occurs when individuals alter their mannerisms to match the behaviors and expressions of those nearby, without intention.
Timing and Consequences on Behavior01:08

Timing and Consequences on Behavior

In operant conditioning, the timing of reinforcement is crucial. For animals like rats and cats, immediate reinforcement (within a few seconds) is much more effective than delayed reinforcement. For example, a food reward for a rat needs to follow within 30 seconds of pressing a bar to be effective. 
Humans, however, can respond to delayed reinforcers. We often make decisions between immediate small rewards and delayed larger rewards. This ability to delay gratification is a significant factor...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Differences in Mood, Optimism, and Risk-Taking Behavior Between American and Chinese College Students.

Frontiers in psychology·2022
Same author

Increased False-Memory Susceptibility After Mindfulness Meditation.

Psychological science·2015
Same author

Temporal discounting and criminal thinking: understanding cognitive processes to align services.

Psychological services·2014
Same author

Now for Me, Later for Us? Effects of Group Context on Temporal Discounting.

Journal of behavioral decision making·2013
Same author

Regulating the way to obesity: unintended consequences of limiting sugary drink sizes.

PloS one·2013
Same author

Choices between segmented and unsegmented schedules and the self-control paradigm.

Behavioural processes·2012

Related Experiment Video

Updated: May 17, 2026

Measuring Delay Discounting in Humans Using an Adjusting Amount Task
07:47

Measuring Delay Discounting in Humans Using an Adjusting Amount Task

Published on: January 9, 2016

Hyperbolic discounting of delayed social interaction.

Shawn R Charlton1, Edmund Fantino, Bradley D Gossett

  • 1Department of Psychology & Counseling, University of Central Arkansas, 201 Donaghey Avenue, Conway, AR 72035, USA. scharlton@uca.edu

Learning & Behavior
|October 12, 2012
PubMed
Summary

This study reveals that the value of social interactions decreases over time, similar to money and goods. Hyperbolic discounting models best explain this value decline for delayed social rewards.

More Related Videos

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
08:24

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

Errors as a Means of Reducing Impulsive Food Choice
07:07

Errors as a Means of Reducing Impulsive Food Choice

Published on: June 5, 2016

Related Experiment Videos

Last Updated: May 17, 2026

Measuring Delay Discounting in Humans Using an Adjusting Amount Task
07:47

Measuring Delay Discounting in Humans Using an Adjusting Amount Task

Published on: January 9, 2016

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
08:24

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

Errors as a Means of Reducing Impulsive Food Choice
07:07

Errors as a Means of Reducing Impulsive Food Choice

Published on: June 5, 2016

Area of Science:

  • Behavioral Economics
  • Decision Science
  • Psychology

Background:

  • Temporal discounting quantifies value loss for delayed outcomes.
  • Hyperbolic discounting accurately models value changes for various tangible goods and commodities.
  • The discounting of social interactions has been less explored.

Purpose of the Study:

  • To investigate the functional form that best describes the devaluation of delayed social interactions.
  • To determine if established discounting models apply to social outcomes.

Main Methods:

  • Employed standard binary-choice discounting procedures.
  • Assessed value changes for delayed social interactions across 93 participants.

Main Results:

  • Hyperbolic, hyperboloid, and exponential equations effectively described the relationship between delay and the value of social interaction.
  • Hyperbolic models demonstrated a superior fit to the data compared to the exponential model.
  • Findings align with previous research on nonsocial outcomes.

Conclusions:

  • The value of social interactions is subject to temporal discounting, mirroring patterns observed for monetary and other tangible rewards.
  • Hyperbolic discounting provides a robust framework for understanding the devaluation of delayed social rewards.
  • Extends the application of temporal discounting principles to social decision-making.