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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Transitions in smoking behaviour and the design of cessation schemes

Johan Grasman1, Raoul P P P Grasman, Han L J van der Maas

  • 1Biometris, Wageningen University and Research Centre, Wageningen, The Netherlands. johan.grasman@wur.nl

Plos One
|October 17, 2012
PubMed

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