Assessing the utility of the willingness/prototype model in predicting help-seeking decisions

Joseph H Hammer1, David L Vogel

  • 1Department of Psychology, Iowa State University, Ames, IA50014, USA. hammer@iastate.edu

Summary

The decision to seek psychological help may be driven by spontaneous social reactions, not just reasoned choices. The prototype/willingness model (PWM) highlights this social pathway

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