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Updated: May 17, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Visual Attention to Antismoking PSAs: Smoking Cues Versus Other Attention-Grabbing Features

Ashley N Sanders-Jackson1, Joseph N Cappella, Deborah L Linebarger

  • 1Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA ; Center of Excellence in Cancer Communication Research, University of Pennsylvania, Philadelphia, PA, USA.

Human Communication Research
|November 9, 2012
PubMed

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