Related Experiment Video
Updated: May 16, 2026

07:36
Mechanical Ventilation Boot Camp Curriculum
Published on: March 12, 2018
How should debriefing be undertaken in web-based studies? Findings from a randomized controlled trial
Jim McCambridge1, Kypros Kypri, Amanda Wilson
1Department of Social & Environmental Health Research, LSHTM, London, London, United Kingdom. Jim.McCambridge@lshtm.ac.uk
Journal of Medical Internet Research
|November 20, 2012
Summary
Providing debriefing information via a website link, rather than in an email body, doubled access to study details. However, overall engagement with online research ethics information remains low.
Area of Science:
- Online research ethics
- Human participant research
Background:
- Internet research presents novel ethical challenges.
- Current recommendations suggest brief online debriefing with further details available upon request.
- Empirical data comparing online debriefing methods is lacking.
Purpose of the Study:
- To evaluate two online debriefing methods using a randomized controlled trial.
- To assess participant access to additional study information based on debriefing approach.
Main Methods:
- A randomized controlled trial involving 11,943 participants in the Effects of Study Design and Allocation (ESDA) study.
- Two debriefing groups: Group A (information in email body with links), Group B (links to information on a website).
- Outcomes measured: link click-through rates to protocol/results and time spent on pages.
Main Results:
- Group B participants were twice as likely to access protocol and results summaries compared to Group A.
- These differences were statistically significant.
- Overall access rates were low, with only 25% of Group B accessing information; no difference in time spent on pages.
Conclusions:
- Providing debriefing information via a link on a website may increase access to detailed study information.
- This method might decrease overall engagement with debriefing content.
- Further high-quality empirical studies are needed to guide ethical evaluations in online research.
Related Concept Videos
Ethics in Research
Today, scientists agree that good research is ethical in nature and is guided by a basic respect for human dignity and safety. However, this has not always been the case. Modern researchers must demonstrate that the research they perform is ethically sound.
Blind Procedures
Ideally, the people who observe and record the children’s behavior are unaware of who was assigned to the experimental or control group, in order to control for experimenter bias. Experimenter bias refers to the possibility that a researcher’s expectations might skew the results of the study. Remember, conducting an experiment requires a lot of planning, and the people involved in the research project have a vested interest in supporting their hypotheses. If the observers knew which child was...
Blinding
Blinding is a commonly used method of not telling participants which treatment a subject is receiving. Blinding is a critical part of a randomized control trial or RCT. It reduces the bias that affects the results. In an RCT, blinding is used in the form of a placebo. A placebo effect occurs when untreated subjects falsely believe they have received the treatment and report improved symptoms. A placebo or a dummy treatment is administered to subjects to negate the bias caused by such an effect.
Group Design
The most basic experimental design involves two groups: the experimental group and the control group. The two groups are designed to be the same except for one difference— experimental manipulation. The experimental group gets the experimental manipulation—that is, the treatment or variable being tested—and the control group does not. Since experimental manipulation is the only difference between the experimental and control groups, we can be sure that any differences between the two are due to...
