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Stereotypes, Prejudice, and Discrimination02:55

Stereotypes, Prejudice, and Discrimination

Humans are very diverse and although we share many similarities, we also have many differences. The social groups we belong to help form our identities (Tajfel, 1974). These differences may be difficult for some people to reconcile, which may lead to prejudice toward people who are different. Prejudice is a negative attitude and feeling toward an individual based solely on one’s membership in a particular social group (Allport, 1954; Brown, 2010). Prejudice is common against people who are...
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Hindsight bias leads you to believe that the event you just experienced was predictable, even though it really wasn’t. In other words, you knew all along that things would turn out the way they did. Can you relate this to the phrase "Hindsight is 20/20" now?
Stereotype Content Model02:16

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The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence categorization, a person will feel...
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Related Experiment Video

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Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
06:42

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses

Published on: September 28, 2018

Beyond prejudice to prejudices.

Mark Schaller1, Steven L Neuberg

  • 1Department of Psychology, University of British Columbia, Vancouver, BC, Canada. schaller@psych.ubc.ca

The Behavioral and Brain Sciences
|November 21, 2012
PubMed
Summary

Different groups trigger distinct prejudices based on perceived threats. Collective action can worsen these threat perceptions, potentially hindering positive social change efforts.

Area of Science:

  • Social Psychology
  • Sociology
  • Behavioral Science

Background:

  • Prejudice is often rooted in perceived group threats.
  • Different social groups elicit unique threat perceptions and prejudices.

Purpose of the Study:

  • To examine how collective action by disadvantaged groups influences threat perception.
  • To understand the psychological consequences of amplified threat perception.

Main Methods:

  • The study likely involved analyzing social dynamics and psychological responses.
  • It may have used theoretical frameworks to model the impact of collective action on prejudice.

Main Results:

  • Collective action can intensify the perception of specific threats posed by certain groups.

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Last Updated: May 16, 2026

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
06:42

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses

Published on: September 28, 2018

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09:03

Post-Movie Subliminal Measurement (PMSM), for Investigating Implicit Social Bias

Published on: February 29, 2020

  • This amplification can lead to predictable, yet potentially counterproductive, outcomes.

    • Conclusions:

    • Understanding the threat-based psychology of prejudice is crucial.
    • Strategies for social change must carefully consider these psychological underpinnings to avoid negative consequences.