Message framing, it does a body good: effects of message framing and motivational orientation on young women's

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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Mary A Gerend1, Melissa A Shepherd

  • 1Florida State University, USA.

Journal of Health Psychology
|November 28, 2012
PubMed

Keywords:
adolescent and young adult womencalcium consumptionmessage framingmotivational orientation

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