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Patient-oriented interactive E-health tools on U.S. hospital Web sites
Edgar Huang1, Chiu-Chi Angela Chang
1School of Informatics and Computing, Indiana University, Indianapolis, Indiana 46202, USA.
Health Marketing Quarterly
|December 6, 2012
Summary
U.S. hospitals widely use basic online tools but lag in adopting advanced e-business features. Strategic planning is needed to enhance hospital websites for better patient engagement and marketing effectiveness.
Area of Science:
- Health Informatics
- Digital Health Strategy
- Healthcare Management
Background:
- The increasing digitization of healthcare necessitates evaluating hospital online presence.
- Understanding the adoption of e-health tools is crucial for strategic planning in U.S. hospitals.
- Hospital websites serve as key platforms for patient interaction and institutional marketing.
Purpose of the Study:
- To assess the current utilization of patient-oriented interactive tools on U.S. hospital websites.
- To identify disparities in e-health adoption across different types of U.S. hospitals.
- To provide evidence-based recommendations for strategic e-health development in healthcare institutions.
Main Methods:
- Content analysis of a representative sample of U.S. hospital websites.
- Evaluation of the adoption of 21 identified patient-oriented interactive e-health tools.
- Comparative analysis of tool implementation based on hospital characteristics.
Main Results:
- Most U.S. hospitals have implemented traditional, functional online tools.
- Significant gaps exist in the adoption of core e-business tools among different hospital types.
- Underutilization of advanced interactive tools limits website effectiveness for patient engagement.
Conclusions:
- Hospitals need to advance beyond basic functionalities to core e-business tools.
- Strategic investment in e-health is required to optimize websites as patient service and marketing platforms.
- Addressing adoption gaps can enhance overall healthcare delivery and patient experience.
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