[The cholesterol campaign--evaluation of a local action]

As part of a Norwegian action to reduce cholesterol, we registered the names, addresses and cholesterol levels of 354 persons. In order to evaluate selected aspects of the campaign, we mailed a short questionnaire to all participants 1-2 weeks after the registration (the response rate was 94.9%). One out of five participants had a cholesterol level of 8 mmol/l or higher. Compared with the percentage in the general population, relatively few participants in the study were daily smokers. As much as 79% of the participants reported having benefited from the campaign. As a result of the campaign a majority reported being more motivated for dietary change. Participants with an education equivalent to compulsory school were most positive towards the campaign. 6% reported that, when told about their own cholesterol level, their immediate reaction, was one of fear. Those who were alarmed, and those with the highest level of cholesterol were as positive towards the campaign as those with lower levels of cholesterol. Persons with high cholesterol levels stated more often than others that they planned to change their diet.