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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

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The influence of television advertisements on promoting calls to telephone quitlines

Matthew Farrelly1, Nathan Mann, Kimberly Watson

  • 1RTI International, Research Triangle Park, NC, USA.

Health Education Research
|December 11, 2012
PubMed

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