The influence of sex difference on self-reference effects in a male-dominated culture

52 secondary school students from the Chaoshan, China, area, where males are highly valued, were examined for self-reference, mother-reference, and father-reference effects. Because the father is the primary role model in Chaoshan culture, it was predicted that male participants would demonstrate a father-reference effect while females would show a mother-reference effect. The results confirmed that females showed significant self-, mother-, and father-reference effects in terms of memory performance, while males showed only a significant father-reference effect and a marginally significant self-reference effect. This study highlights the importance of researching subcultures such as the Chaoshan subculture to gain a comprehensive understanding of self-construct.