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The assessment of pharmaceutical sales representatives by family physicians--does it affect the prescribing index?
Zalika Klemenc-Ketis1, Janko Kersnik
1Department of Family Medicine, University of Ljubljana and Maribor, Ljubljana, Slovenia. zalika.klemenc-ketis@uni-mb.si
Background:
Physicians' prescribing patterns depend on fixed and influence-sensitive factors. The latter include the influence of interactions with the pharmaceutical industry.
Objective:
To determine whether the assessment of pharmaceutical sales representatives (PSRs) by family physicians was associated with their actual prescribing index.
Methods:
Cross-sectional anonymous postal study. We included all family physicians working in practice settings in Slovenia in 2011.
Settings:
Slovenian family physicians' surgeries.
Main Outcome Measure:
Prescribing index of Slovenian family physicians.
Results:
We received 247 responses (27.6% response rate). A prescribing index >100% was present in 57 (23.1%) of the respondents. Multivariate analysis revealed that working in regions of Slovenia other than the central region might be associated with a prescribing index >100%. Assessment of PSRs by family physicians was not significantly associated with a prescribing index >100%.
Conclusion:
The assessment of PSRs by family physicians does not have any substantial correlations with their prescribing index.
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