[Inventing the audience in the 18(th) century. Art and its use]

18(th) century philosophers analyzed art through the aesthetic experience of the audience. By contrast, Adam Smith was interested in the moral judgment that an impartial audience may formulate. How can art and morality, the beautiful and the good, be combined into one analytical framework? Art and morality convey non-transcendental values that are intrinsic to human experience. With the aesthetic experience of the audience, art is used, and ultimately depends on the ways that humans relate to works or art and to the beautiful.