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Related Experiment Video

Updated: May 15, 2026

Pharmacologic Induction of Epidermal Melanin and Protection Against Sunburn in a Humanized Mouse Model

Pharmacologic Induction of Epidermal Melanin and Protection Against Sunburn in a Humanized Mouse Model

Published on: September 7, 2013

Predicting sun protection behaviors using protection motivation variables.

Joanne W M Ch'ng¹, A Ian Glendon

¹School of Applied Psychology, Griffith University, Gold Coast, Australia.

Journal of Behavioral Medicine

|January 8, 2013

Summary

Protection motivation theory effectively predicts sun protection behaviors (SPBs). Personal risk perception and response likelihood influence motivation, which fully mediates the impact on SPBs.

Related Experiment Videos

Last Updated: May 15, 2026

Pharmacologic Induction of Epidermal Melanin and Protection Against Sunburn in a Humanized Mouse Model

Pharmacologic Induction of Epidermal Melanin and Protection Against Sunburn in a Humanized Mouse Model

Published on: September 7, 2013

Area of Science:

Health Psychology
Behavioral Science
Public Health

Background:

Sun protection behaviors (SPBs) are crucial for preventing skin cancer.
Understanding the psychological drivers of SPBs is essential for effective health interventions.
Protection Motivation Theory (PMT) offers a framework to explore these drivers.

Purpose of the Study:

To investigate the predictive power of Protection Motivation Theory (PMT) components on sun protection behaviors (SPBs).
To examine the mediating role of protection motivation in the relationship between threat/coping appraisals and SPBs.
To assess SPBs using multiple objective and subjective measures to mitigate common method bias.

Main Methods:

A cross-sectional study involving 199 young adults (18-29 years) on public beaches in SE Queensland during summer.
Participants completed questionnaires assessing PMT constructs: perceived severity, vulnerability, response efficacy, response costs, and protection motivation.
Sun protection behaviors were measured via self-report (typical and previous) and objective observation (clothing) and interview (sunscreen use).

Main Results:

Protection motivation significantly predicted all four measured SPBs.
Personal perceived risk (threat appraisal) and response likelihood (coping appraisal) positively predicted protection motivation.
Protection motivation fully mediated the influence of response likelihood on all SPB outcomes.

Conclusions:

Protection Motivation Theory provides a robust framework for understanding and predicting sun protection behaviors.
Interventions aimed at increasing protection motivation, by addressing threat and coping appraisals, are likely to enhance SPBs.
Future research should explore these relationships in diverse populations and settings, and consider longitudinal designs.