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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

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Source attribution and credibility of health and appearance exercise advertisements: relationship with implicit and

Tanya R Berry1, Chris Shields

  • 1University of Alberta, Canada.

Journal of Health Psychology
|January 10, 2013
PubMed

Keywords:
advertisingcredibilityexerciseimplicit attitudessource attribution

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