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An Innovative Approach for Community Engagement: Using an Audience Response System
Jenna L Davis1, Kara E McGinnis, Margaret L Walsh
1Moffitt Cancer Center.
Journal of Health Disparities Research and Practice
|January 11, 2013
Summary
Community-based participatory research effectively engages communities to reduce health disparities. Audience Response Systems (ARS) offer an innovative method for instant, anonymous data collection, enhancing community involvement in research.
Area of Science:
- Public Health
- Health Disparities Research
- Community Engagement
Background:
- Community-based participatory research (CBPR) is crucial for reducing cancer health disparities.
- Effective community engagement builds trust and empowers communities to address health inequities.
- Audience Response Systems (ARS) offer innovative engagement but are underutilized in community settings.
Purpose of the Study:
- To evaluate the effectiveness of Audience Response Systems (ARS) in community-based participatory research.
- To explore ARS as a tool for enhancing community engagement and data collection in health disparity initiatives.
Main Methods:
- ARS was implemented at a community town hall event sponsored by the Center for Equal Health.
- Participants used keypads for instant, anonymous data input during the event.
- Data was presented via PowerPoint, allowing participants to see aggregated responses.
Main Results:
- Participants reported feeling included and appreciated seeing collective responses.
- ARS facilitated truthful responses and provided immediate research results.
- Researchers efficiently collected large amounts of anonymous data in a non-threatening manner.
Conclusions:
- Audience Response Systems (ARS) are an effective tool for community-based participatory research.
- ARS enhances community engagement by providing instant feedback and fostering a sense of inclusion.
- The technology holds potential for wider application in addressing health disparities.
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