The boundary conditions of priming of visual search: from passive viewing through task-relevant working memory load

Priming of visual search has a dominating effect upon attentional shifts and is thought to play a decisive role in visual stability. Despite this importance, the nature of the memory underlying priming remains controversial. To understand more fully the necessary conditions for priming, we contrasted passive versus active viewing of visual search arrays. There was no priming from passive viewing of search arrays, while it was strong for active search of the same displays. Displays requiring no search resulted in no priming, again showing that search is needed for priming to occur. Finally, we introduced working memory load during visual search in an effort to disrupt priming. The memorized items had either the same colors as or different colors from the visual search items. Retaining items in working memory inhibited priming of the working memory task-relevant colors, while little interference was observed for unrelated colors. The picture that emerges of priming is that it requires active attentional processing of the search items in addition to the operation of visual working memory, where the task relevance of the working memory load plays a key role.