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Updated: May 15, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Changing smokers' risk perceptions--for better or worse?

Lynn B Myers1

  • 1Brunel University, UK.

Journal of Health Psychology
|January 23, 2013
PubMed

Keywords:
comparative optimismdebiasingmedia messagesrisk perceptionsmoking

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