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Related Concept Videos

Automatic Processing and Automatic Social Behavior01:28

Automatic Processing and Automatic Social Behavior

Automatic processing refers to the cognitive operations that occur without conscious intent or awareness, playing a fundamental role in shaping social cognition and behavior. These processes enable individuals to navigate complex social environments efficiently by relying on mental shortcuts and pre-existing knowledge structures known as schemas. One of the most influential mechanisms underlying automatic processing is priming, which subtly activates mental representations through exposure to...
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Implicit memories, also known as non-declarative memories, are long-term memories that function outside of conscious awareness. These memories influence behavior and skills without explicit knowledge. This type of memory is evident in tasks like playing tennis, snowboarding, and texting. Implicit memory has three subsystems: procedural memory, conditioning, and priming. This type of memory is essential in various activities, from everyday tasks to specialized skills.
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Related Experiment Video

Updated: May 14, 2026

A Semantic Priming Event-related Potential (ERP) Task to Study Lexico-semantic and Visuo-semantic Processing in Autism Spectrum Disorder
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The semantic priming project.

Keith A Hutchison1, David A Balota, James H Neely

  • 1Department of Psychology, Montana State University, Campus Box 173440, Bozeman, MT, 59717-3440, USA, khutch@montana.edu.

Behavior Research Methods
|January 25, 2013
PubMed
Summary

This study presents the largest behavioral database on semantic priming, offering researchers extensive data for stimulus selection and theory testing in cognitive psychology.

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Area of Science:

  • Cognitive Psychology
  • Psycholinguistics
  • Behavioral Neuroscience

Background:

  • Semantic priming is a fundamental cognitive phenomenon influencing word recognition.
  • Existing datasets often lack the scale and comprehensive nature required for robust research.
  • Large-scale, accessible data are crucial for advancing our understanding of language processing.

Purpose of the Study:

  • To create and share the largest behavioral database on semantic priming.
  • To provide researchers with a comprehensive resource for stimulus selection and experimental design.
  • To facilitate the testing of theories related to word recognition and semantic memory.

Main Methods:

  • Collected speeded naming and lexical decision data for 1,661 target words from 768 participants across four universities.
  • Integrated behavioral measures with subject demographics and item characteristics.
  • Developed a user-friendly, internet-based repository with a search engine for data retrieval.

Main Results:

  • The Semantic Priming Project database is now publicly available.
  • The repository allows for targeted retrieval of prime-target pairs based on various linguistic and psychological characteristics.
  • The dataset enables detailed analysis of priming effects across different conditions.

Conclusions:

  • This database represents a significant resource for the cognitive science community.
  • It will aid researchers in selecting stimuli, testing theories, and minimizing confounds in semantic priming studies.
  • The availability of such a large dataset promotes reproducible research and accelerates discoveries in language processing.