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Neuromarketing techniques in pharmaceutical drugs advertising. A discussion and agenda for future research

G Orzan1, I A Zara, V L Purcarea

  • 1Academy of Economic Studies, Faculty of Marketing, Bucharest, Romania.

Journal of Medicine and Life
|January 25, 2013
PubMed

Keywords:
consumer behaviorneuromarketingneurosciencepharmaceutical drugs advertising

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