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Related Concept Videos

Framing Effects03:26

Framing Effects

Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in different ways based on the...
Timing and Consequences on Behavior01:08

Timing and Consequences on Behavior

In operant conditioning, the timing of reinforcement is crucial. For animals like rats and cats, immediate reinforcement (within a few seconds) is much more effective than delayed reinforcement. For example, a food reward for a rat needs to follow within 30 seconds of pressing a bar to be effective. 
Humans, however, can respond to delayed reinforcers. We often make decisions between immediate small rewards and delayed larger rewards. This ability to delay gratification is a significant factor...
Social Exchange Theory02:06

Social Exchange Theory

We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
Social Exchange Theory01:26

Social Exchange Theory

As formulated by John Thibaut and Harold Kelley, Social Exchange Theory explains human relationships as economic-like exchanges that maximize rewards and minimize costs. This theory suggests that individuals engage in relationships to gain benefits and reduce burdens, similar to economic transactions. It has been widely applied to various types of relationships, including romantic, professional, and social interactions.Rewards and Costs in RelationshipsRelationship rewards include emotional...
Reason and Intuition01:37

Reason and Intuition

The human brain processes information for decision-making using one of two routes: an intuitive system and a rational system (Epstein, 1994; popularized by Kahneman, 2011 as System 1 and System 2, respectively). The intuitive system is quick, impulsive, and operates with minimal effort, relying on emotions or habits to provide cues for what to do next, while the rational system is logical, analytical, deliberate, and methodical. Research in neuropsychology suggests that the brain can only use...
Hindsight Biases01:12

Hindsight Biases

Hindsight bias leads you to believe that the event you just experienced was predictable, even though it really wasn’t. In other words, you knew all along that things would turn out the way they did. Can you relate this to the phrase "Hindsight is 20/20" now?

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Related Experiment Video

Updated: May 14, 2026

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
08:24

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

Time and outcome framing in intertemporal tradeoffs.

Marc Scholten1, Daniel Read

  • 1Department of Social and Organizational Psychology, ISPA University Institute, Lisboa, Portugal. scholten@ispa.pt

Journal of Experimental Psychology. Learning, Memory, and Cognition
|January 30, 2013
PubMed
Summary

The time framing model better explains the delay-speedup asymmetry in intertemporal choice than the outcome framing model. This asymmetry shows people value changes in timing differently for gains and losses.

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Area of Science:

  • Behavioral Economics
  • Decision Science
  • Cognitive Psychology

Background:

  • Intertemporal choice exhibits a delay-speedup asymmetry, where people discount delayed receipts more than delayed payments.
  • This asymmetry challenges standard economic models of discounting and decision-making under uncertainty.

Purpose of the Study:

  • To develop and compare two tradeoff models explaining the delay-speedup asymmetry in intertemporal choice.
  • To evaluate the predictive power of the outcome framing model and the novel time framing model.

Main Methods:

  • Developed two versions of the tradeoff model: outcome framing and time framing.
  • Compared model predictions against empirical data from matching (indifference) and choice (preference) tasks.

Main Results:

  • The outcome framing model generalizes hyperbolic discounting, positing hypersensitivity to losses and hyposensitivity to gains.
  • The time framing model frames timing changes as gains or losses of time, predicting hypersensitivity to time loss and hyposensitivity to time gain.
  • The time framing model systematically outperformed the outcome framing model in predicting empirical data.

Conclusions:

  • The time framing model provides a superior explanation for the delay-speedup asymmetry in intertemporal choice.
  • Framing timing changes as gains or losses of time captures behavioral regularities more effectively than outcome framing.