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Related Experiment Video

Updated: May 14, 2026

Assessment of the Efficacy of An Osteopathic Treatment in Infants with Biomechanical Impairments to Suckling
07:11

Assessment of the Efficacy of An Osteopathic Treatment in Infants with Biomechanical Impairments to Suckling

Published on: February 5, 2019

How patients choose osteopaths: a mixed methods study.

Felicity L Bishop1, Katherine Bradbury, Nur Nadiah Hj Jeludin

  • 1Primary Care and Population Sciences, University of Southampton School of Medicine, Southampton, UK. F.L.Bishop@southampton.ac.uk

Complementary Therapies in Medicine
|February 5, 2013
PubMed
Summary
This summary is machine-generated.

Patients primarily choose osteopaths through personal recommendations. When recommendations are unavailable, some patients prefer practitioners with biomedical qualifications. Trustworthy information sources can aid patient choice.

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Area of Science:

  • Complementary and Alternative Medicine
  • Health Services Research
  • Patient Behavior Studies

Background:

  • Understanding patient choice in complementary therapies is crucial for service provision.
  • Osteopathy is a widely used manual therapy, yet factors influencing patient selection of individual practitioners are not fully understood.

Purpose of the Study:

  • To investigate how patients select osteopaths.
  • To determine if practitioner gender, qualifications, and treatment cost influence patient preferences.
  • To explore patients' overall perspectives on choosing an osteopath.

Main Methods:

  • An explanatory mixed-methods design was employed, combining a postal survey with qualitative interviews.
  • A quasi-experimental postal survey (n=176) assessed preferences for fictional osteopaths based on gender, biomedical qualification, and clinic type.
  • Semi-structured qualitative interviews (n=19) explored patients' experiences and decision-making processes in choosing an osteopath.

Main Results:

  • Survey respondents showed a significant preference for osteopaths who were also biomedical doctors.
  • Qualitative findings indicated that personal recommendations from trusted sources were the most influential factor in patient choice.
  • Patients also considered first impressions, focusing on perceived competence, interpersonal fit, and immediate treatment effectiveness.

Conclusions:

  • Word-of-mouth referrals are the dominant factor in patients choosing individual osteopaths.
  • In the absence of recommendations, a preference for biomedically qualified practitioners was observed.
  • Providing accessible, trustworthy information on practitioners could enhance patient confidence in selecting complementary healthcare providers.