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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Karl Halvor Teigen1, Marie Juanchich, Anine H Riege
1Department of Psychology, University of Oslo, Norway. k.h.teigen@psykologi.uio.no
People perceive improbable events as having zero occurrence, not just low probability. This research redefines "improbable" outcomes as those beyond the expected range, challenging frequency-based interpretations.
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