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Published on: September 10, 2016
Consumer perception of beneficial effects of probiotics for human health
G T Rijkers1, D Bimmel, D Grevers
1Department of Sciences, Roosevelt Academy, Lange Noordstraat 1, 4330 AB Middelburg, The Netherlands. g.rijkers@roac.nl
Abstract:
The purpose of this study was to evaluate the knowledge, perception and buying behaviour of probiotics. 72 participants in Middelburg, the Netherlands, filled out a detailed questionnaire regarding probiotics and their customer and consumer behaviour. It can be concluded from this study that the concept of probiotics is generally poorly understood. Health-conscious consumers seem to be the group most aware of the correct meaning of the term probiotics. Almost 50% of the participants did not believe that probiotics had any health effect. Independent organisations and/or government agencies appeared to be the preferred source of information on the functionality of probiotics.
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