Mood and processing of proattitudinal and counterattitudinal messages

Rene Ziegler1

  • 1Eberhard Karls Universität Tübingen, Fachbereich Psychologie, Tübingen, Germany. Rene.Ziegler@uni-tuebingen.de

Summary

Mood influences how people process messages, especially when messages are not clearly related to their mood. Research shows negative moods increase scrutiny of agreeable messages, while positive moods increase scrutiny of disagreeable messages.

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