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Related Experiment Video

Updated: May 13, 2026

Measuring Engagement of Spectators of Social Digital Games

Measuring Engagement of Spectators of Social Digital Games

Published on: July 3, 2021

Designing attractive gamification features for collaborative storytelling websites.

Shang Hwa Hsu¹, Jen-Wei Chang, Chun-Chia Lee

¹Department of Industrial Engineering and Management, National Chiao Tung University, Hsin-Chu City, Taiwan, Republic of China.

Cyberpsychology, Behavior and Social Networking

|February 27, 2013

Summary

This study identifies key gamification design features for collaborative storytelling websites. Unpredictable time pressure emerged as a highly attractive, previously overlooked element crucial for user engagement.

Related Experiment Videos

Last Updated: May 13, 2026

Measuring Engagement of Spectators of Social Digital Games

Measuring Engagement of Spectators of Social Digital Games

Published on: July 3, 2021

Area of Science:

Human-Computer Interaction
Digital Media Studies
User Experience Design

Background:

Gamification design is crucial for the success of collaborative storytelling websites.
Previous research has broadly discussed gamification factors but lacked specific design feature identification and attractiveness analysis.
Understanding user preferences for gamification elements is essential for platform development.

Purpose of the Study:

To identify attractive gamification features for collaborative storytelling websites.
To determine the relative attractiveness of identified gamification features among users.
To provide insights into effective gamification strategies for enhancing user engagement.

Main Methods:

Developed a hierarchical system structure for gamification design in collaborative storytelling.
Conducted a focus group interview with 18 frequent users to identify 35 gamification features.
Administered an online survey to 6333 users to assess the attractiveness of these features.

Main Results:

Identified 35 gamification features, with the top 10 accounting for over 50% of overall attractiveness.
Unpredictable time pressure was found to be a significant and previously under-recognized attractive feature.
User engagement is strongly influenced by a specific subset of gamification elements.

Conclusions:

The findings highlight the importance of specific, attractive gamification features in collaborative storytelling platforms.
The identification of unpredictable time pressure offers a novel insight for designers seeking to boost user engagement.
This research provides actionable data for optimizing gamification strategies to enhance website success.