MPOWER and the Framework Convention on Tobacco Control implementation in the South-East Asia region

The 11 member states of WHO's South-East Asia Region share common factors of high prevalence of tobacco use, practice of several forms of tobacco use, increasing prevalence of tobacco use among the youth and women, link of tobacco use with poverty, and influence of tobacco advertisements in propagating the use of tobacco, especially among young girls and women. The effects of tobacco use are many-fold, leading to high morbidity and mortality rates as well as loss of gross domestic product (GDP) to respective countries. The WHO Regional Office for South-East Asia has been actively involved in curbing this menace essentially by way of assisting member states in implementing the WHO Framework Convention on Tobacco Control (FCTC). This paper gives an overview of these activities and discusses the opportunities and challenges in implementing the FCTC and possible practical solutions.