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Related Experiment Video

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Eye movements while viewing narrated, captioned, and silent videos.

Nicholas M Ross1, Eileen Kowler

  • 1Department of Psychology, Rutgers University, Piscataway, NJ, USA. nickross@rci.rutgers.edu

Journal of Vision
|March 5, 2013
PubMed
Summary

Viewers spend over 40% of time reading captions, even with audio narration. Eye movement patterns show captions strongly attract attention, influencing how viewers process video information.

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Area of Science:

  • Cognitive Psychology
  • Human-Computer Interaction
  • Visual Perception

Background:

  • Videos commonly feature audio narration and/or captions.
  • Understanding eye movement patterns during narrated video viewing is limited.

Purpose of the Study:

  • Investigate saccadic patterns while viewing narrated video displays.
  • Examine the impact of audio narration and captions on visual attention.
  • Determine factors influencing time allocation between captions and video content.

Main Methods:

  • Recorded eye movements of participants viewing video clips under four conditions: audio narration only, captions only, no narration, and concurrent audio and captions.
  • Analyzed saccadic patterns, fixation durations, and locations within the video display and caption regions.

Main Results:

  • Participants spent over 40% of viewing time reading captions, irrespective of redundant audio.
  • Redundant audio did not alter saccadic reading patterns but led to caption skipping and delayed saccades into caption areas.
  • Without captions, attention was directed to information-dense and dynamic video regions, regardless of narration.

Conclusions:

  • Captions exert a strong attentional pull, influencing viewing strategies.
  • Time allocation between captions and video content is complex, potentially driven by text salience, perceived information importance, and narrative integration.
  • Further research is needed to understand optimal strategies for minimizing information loss in narrated video consumption.