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Updated: May 12, 2026

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
[Facilitation and inhibition of insightful problem solving based on social comparison]
1Department of Psychology, Rissho University, Osaki, Shinagawa-ku, Tokyo 141-8602, Japan. ariga@ris.ac.jp
Abstract:
Intuitively, insight emerges unexpectedly. However, some previous views proposed that insight emerges with a high probability after people recognize their failure in solving a problem. In order to empirically investigate this failure-insight relationship, this study manipulated when participants recognized failure by using social comparison. It presumed that participants who had not yet solved the problem but knew others had already solved it would recognize that their currently adopted strategy was a failure; the timing of this was manipulated in the experiment. As expected, participants who were given a cover story regarding others' fast performance for the T-puzzle completed the same puzzle more successfully, as compared to those who were given a story of others' slow performance. The results suggest that the occurrence of insight was influenced by when participants recognized their failure. Providing social reality information (i.e., others' good/poor performance) might be a method to facilitate or inhibit insightful problem solving.
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