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Updated: May 12, 2026

Bridging the Technology Divide in the COVID-19 Era: Using Virtual Outreach to Expose Middle and High School Students to Imaging Technology

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Wooing patients with technology.

Michael Myers¹

¹QuadraMed, Reston, VA, USA. michael.myers@quadramed.com

Healthcare Financial Management : Journal of the Healthcare Financial Management Association

|April 20, 2013

Summary

This summary is machine-generated.

Healthcare organizations can gain a marketing edge by implementing patient-facing technologies. These include automated registration kiosks, email appointment scheduling, and secure messaging for provider communication.

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Area of Science:

Health Informatics
Healthcare Management
Patient Engagement Technologies

Background:

Healthcare organizations face increasing pressure to enhance patient experience and operational efficiency.
Digital transformation is a key strategy for improving patient access and satisfaction.
Marketing advantages in healthcare are increasingly tied to patient-centric service delivery.

Purpose of the Study:

To identify and evaluate patient-facing technologies that offer a marketing advantage to healthcare organizations.
To explore how specific technologies can improve patient convenience and provider communication.
To assess the impact of digital tools on patient acquisition and retention.

Main Methods:

Review of current patient engagement technologies in healthcare settings.
Analysis of features such as automated payments, online scheduling, and secure messaging.
Evaluation of potential benefits for both patients and healthcare providers.

Main Results:

Registration kiosks streamline the check-in process and automate payment collection.
Email and online platforms facilitate convenient appointment scheduling for initial and follow-up visits.
Secure messaging systems enhance provider-patient communication, improving timely access to information.

Conclusions:

Implementing patient-facing technologies like automated kiosks, online scheduling, and secure messaging can provide a significant marketing advantage.
These technologies improve patient convenience, satisfaction, and access to care.
Adoption of these digital tools supports healthcare organizations in achieving better patient engagement and operational effectiveness.