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Related Experiment Video

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The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

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The temporal stability and predictive validity of affect-based and cognition-based intentions.

Mario Keer¹, Mark Conner, Bas Van den Putte

¹Netherlands Organisation for Applied Scientific Research TNO, The Netherlands; Amsterdam School of Communication Research, University of Amsterdam, The Netherlands.

The British Journal of Social Psychology

|April 23, 2013

Summary

Individuals relying on emotions (affect) for intentions show stronger links between intentions and actions. This occurs because affect-based intentions are more stable, leading to better behavior enactment.

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Area of Science:

Psychology
Behavioral Science
Health Psychology

Background:

Individual differences exist in basing intentions on affect (emotions) versus cognition (thoughts).
The relationship between intentions and actual behavior varies across individuals.

Purpose of the Study:

To investigate if individual differences in intention formation predict intention-behavior consistency.
To explore the role of intention stability in this relationship.

Main Methods:

Two studies (N=300, N=387) measured affect, cognition, intention, and health behavior.
Statistical analyses examined the relationship between intention basis and intention-behavior consistency.
Mediation analysis explored the role of intention stability.

Main Results:

The strength of the intention-behavior relationship was associated with basing intentions on affect, not cognition.
Study 2 replicated these findings and showed intention stability mediated the effect.
Individuals prioritizing affect in their intentions exhibit more stable intentions and stronger intention-behavior links.

Conclusions:

Basing intentions on affect enhances intention-behavior consistency.
Intention stability is a key mechanism linking affect-based intentions to behavior.
Understanding the basis of intentions can inform interventions to improve health behavior.