Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

Senior membership programs should be cross-marketing tools.

J Johnsson

    Hospitals
    |July 5, 1990
    PubMed
    Summary

    Senior membership programs are evolving. Successful programs now emphasize clinical services over traditional perks like meals and travel, according to hospital executives.

    Related Concept Videos

    You might also read

    Related Articles

    Articles linked to this work by shared authors, journal, and citation graph.

    Sort by
    Same author

    Higher versus lower mean arterial blood pressure after cardiac arrest and resuscitation (MAP-CARE): A protocol for a randomized clinical trial.

    Acta anaesthesiologica Scandinavica·2025
    Same author

    Fever management with or without a temperature control device after out-of-hospital cardiac arrest and resuscitation (TEMP-CARE): A study protocol for a randomized clinical trial.

    Acta anaesthesiologica Scandinavica·2025
    Same author

    Sedation, temperature and pressure after cardiac arrest and resuscitation-The STEPCARE trial: A statistical analysis plan.

    Acta anaesthesiologica Scandinavica·2025
    Same author

    Continuous deep sedation versus minimal sedation after cardiac arrest and resuscitation (SED-CARE): A protocol for a randomized clinical trial.

    Acta anaesthesiologica Scandinavica·2025
    Same author

    Oxygen free radical generation in healthy blood donors and cardiac patients: the protective effect of allopurinol.

    Perfusion·2001
    Same author

    Seasonal changes in osmoregulation, cortisol, and cortisol receptor activity in the gills of parr/smolt of steelhead trout and steelhead-rainbow trout hybrids, Oncorhynchus mykiss.

    General and comparative endocrinology·1994

    Area of Science:

    • Healthcare Management
    • Marketing Strategy

    Background:

    • Senior membership programs have historically been a key marketing tool for healthcare organizations.
    • Traditional program offerings often included non-clinical benefits such as social events and travel information.

    Purpose of the Study:

    • To analyze the evolving landscape of senior membership programs in healthcare.
    • To identify key factors contributing to the success of modern senior membership initiatives.

    Main Methods:

    • Qualitative analysis of hospital executive perspectives on membership program effectiveness.
    • Review of current trends in senior healthcare marketing strategies.

    Main Results:

    • Hospital executives report a shift away from purely social or informational benefits.
    • Successful programs are increasingly characterized by a strong clinical focus and health-oriented services.
    • Non-clinical perks alone are insufficient for program success.

    Conclusions:

    • Healthcare organizations must adapt their senior membership programs to meet contemporary patient expectations.
    • Integrating clinical value is crucial for the sustained success and relevance of senior membership initiatives.

    Related Experiment Videos