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Parental and provider preferences and concerns regarding text message reminder/recall for early childhood
Annika M Hofstetter1, Celibell Y Vargas, Allison Kennedy
1Division of Child and Adolescent Health, Columbia University College of Physicians and Surgeons, New York, NY, USA.
Insights
Parents and healthcare staff widely support using text messages for childhood vaccination reminders. Key barriers like incorrect phone numbers need addressing for optimal effectiveness of this communication strategy.
Area of Science:
- Public Health
- Health Communication
- Pediatrics
Background:
- Text message reminder/recall systems offer a potential tool for improving childhood vaccination rates.
- Assessing the perspectives of parents, providers, and medical staff is crucial for successful implementation.
Purpose of the Study:
- To evaluate parental, provider, and medical staff opinions regarding the use of text message reminders for early childhood vaccinations.
Main Methods:
- A cross-sectional survey was administered to 200 parents, 26 providers, and 20 medical staff across four pediatric practices in New York City.
- The survey explored interest, preferences, and concerns related to text message reminder/recall for vaccinations.
Main Results:
- A high percentage of parents (88%) were comfortable receiving health-related text messages, with most expressing interest in vaccination reminders over other methods.
- Parents and providers showed support, though concerns about incorrect phone numbers and appointment availability were noted.
- Preferences for text messages included personalization, interactivity, and multiple message delivery.
Conclusions:
- Text message reminder/recall systems are broadly supported for early childhood vaccination.
- Addressing identified barriers, such as accurate contact information, is essential to enhance the effectiveness of text message vaccination reminders.
Objective:
To assess parental, provider, and medical staff opinions about text message reminder/recall for early childhood vaccination.
Methods:
A cross-sectional survey was conducted between January and March 2011 among 200 parents of 6-59 month-old children, 26 providers, and 20 medical staff at four academically-affiliated pediatric practices in New York City with text messaging experience. Survey questions addressed interest in, preferences for, and concerns/barriers related to vaccine-related text message reminder/recall.
Results:
Parents were primarily Latino, Spanish-speaking, and had a high school education or less. Most parents owned a text message-enabled cell phone (89%) and used text messaging services (97%). While 84% had never received health-related text messages, 88% were comfortable receiving them. Nearly all parents reported interest in receiving reminder/recall text messages, many endorsing them over phone calls and/or letters. Preferences included personalization, interactivity, and multiple messages. While 25% of parents had no concerns, 38% were concerned about incorrect numbers; only 6% worried about cost. Providers and staff were also supportive of vaccine-related text messages. Their biggest concerns were correct cell phone numbers, appointment availability, and increased call volume.
Conclusion:
Text message reminder/recall for early childhood vaccination was widely supported. Important barriers were identified that should be addressed to maximize their effectiveness.
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