Related Experiment Video
Updated: May 11, 2026

Post-Movie Subliminal Measurement (PMSM), for Investigating Implicit Social Bias
Published on: February 29, 2020
Validation of data-driven computational models of social perception of faces
Alexander Todorov1, Ron Dotsch, Jenny M Porter
1Department of Psychology, Department of Psychology, Princeton University, Green Hall,Princeton, NJ 08544, USA. atodorov@princeton.edu
Abstract:
People rapidly form impressions from facial appearance, and these impressions affect social decisions. We argue that data-driven, computational models are the best available tools for identifying the source of such impressions. Here we validate seven computational models of social judgments of faces: attractiveness, competence, dominance, extroversion, likability, threat, and trustworthiness. The models manipulate both face shape and reflectance (i.e., cues such as pigmentation and skin smoothness). We show that human judgments track the models' predictions (Experiment 1) and that the models differentiate between different judgments, though this differentiation is constrained by the similarity of the models (Experiment 2). We also make the validated stimuli available for academic research: seven databases containing 25 identities manipulated in the respective model to take on seven different dimension values, ranging from -3 SD to +3 SD (175 stimuli in each database). Finally, we show how the computational models can be used to control for shared variance of the models. For example, even for highly correlated dimensions (e.g., dominance and threat), we can identify cues specific to each dimension and, consequently, generate faces that vary only on these cues.
Related Concept Videos
Introducing Social Perception
Facial Feedback Hypothesis
Automatic Processing and Automatic Social Behavior
Stereotype Content Model
Causes of Social Behavior II: Cognitive Processes
Dark Triad and Person Perception

