Using peer crowds to segment Black youth for smoking intervention.
Youn Ok Lee1, Jeffery W Jordan2, Mayo Djakaria2
1RTI International, Research Triangle Park, NC, USA younlee@rti.org.
Health Promotion Practice
|May 1, 2013
Summary
Black youth identifying with the "hip hop" peer crowd are more likely to smoke. Public health campaigns should target this group for effective tobacco prevention strategies.
Area of Science:
- Public Health
- Sociology
- Adolescent Health
Background:
- Peer crowds significantly influence health behaviors, particularly within health disparity groups.
- Targeting public health interventions to specific peer groups can enhance effectiveness.
- Understanding peer crowd dynamics is crucial for adolescent health promotion.
Purpose of the Study:
- To identify peer crowds among Black youth in Richmond, Virginia.
- To determine the association between identification with specific peer crowds and smoking behaviors.
- To inform targeted tobacco prevention efforts for at-risk youth.
Main Methods:
- Data collected from 583 Black youth (ages 13-20) via interviews and online surveys.
- Principal components analysis used to identify peer crowds.
- Pearson chi-square tests and logistic regression analyzed associations with smoking.
Main Results:
- Three distinct peer crowds identified: "preppy," "mainstream," and "hip hop."
- Youth identifying with the "hip hop" crowd showed higher smoking rates and peer smoking.
- "Hip hop" crowd identification was significantly associated with increased odds of smoking (OR=1.97).
Conclusions:
- The "hip hop" peer crowd represents a high-risk group for smoking among Black youth.
- Tobacco prevention programs should prioritize engagement with the "hip hop" peer crowd.
- Utilizing crowd identity measures can improve the targeting and effectiveness of public health campaigns.
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