Transfusion and blood donation in comic strips.

Area of Science:

• Medical Humanities
• Cultural Studies
• History of Medicine

Background:

• Comic strips, a 19th-century art form, became a mass medium in the 20th century.
• The representation of blood transfusion and donation in comic strips remains largely unstudied.

Observation:

• A collection of comic strips focusing on blood donation and transfusion was compiled using collector networks and internet resources.
• Comic strips were analyzed chronologically, noting title, origin, publication year, and author.

Findings:

• A recurring theme in 20th-century North American comic strips involves superheroes transmitting virtues or powers via transfusion.
• Modern comic strips often have a promotional purpose, using humor to demystify venipuncture for young audiences.
• Few comic strips address the commercialization of human-derived products.

Implications:

• Comic strips significantly shape perceptions of blood transfusion and donation, particularly among children who are future donors.
• Childhood exposure to these narratives may influence adult attitudes, hopes, and fears regarding transfusion.
• The positive portrayal in comic strips can foster a favorable view of blood donation and transfusion practices.