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YouTube as a research tool: three approaches.

Elly A Konijn¹, Jolanda Veldhuis, Xanthe S Plaisier

¹Department of Communication Science, VU University Amsterdam , Amsterdam, The Netherlands .

Cyberpsychology, Behavior and Social Networking

|May 11, 2013

Summary

This study demonstrates YouTube

Area of Science:

Social media research
Adolescent psychology
Media studies

Background:

Traditional research methods face challenges in engaging adolescents.
Social media platforms offer novel environments for research.
YouTube's popularity and adaptability make it a suitable research tool.

Purpose of the Study:

To validate YouTube as a versatile research environment for adolescents.
To explore YouTube's utility in experimental, cross-sectional, and survey designs.
To introduce the Media, Morals and Youth Questionnaire (MMaYQue).

Main Methods:

Utilizing YouTube for presenting manipulated media materials in controlled experiments.
Employing YouTube to investigate peer feedback effects on media content.

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Designing a media-based questionnaire, the MMaYQue, using the YouTube format.

Main Results:

Empirical data confirm YouTube's appropriateness for experimental designs.
Studies show YouTube effectively facilitates research on peer influence.
The MMaYQue demonstrates the viability of YouTube for questionnaire development.

Conclusions:

YouTube is a validated and effective research tool for adolescent studies.
The platform's plasticity allows for diverse research applications.
This methodology enhances engagement and data collection with young populations.