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Related Experiment Video

Updated: May 11, 2026

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
08:27

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Published on: September 27, 2019

Developing a consumer pricing strategy.

Arthur Sturm1, Frank Tiedemann

  • 1asturm@srksolutions.com

Healthcare Financial Management : Journal of the Healthcare Financial Management Association
|May 18, 2013
PubMed
Summary
This summary is machine-generated.

Healthcare providers must look beyond basic pricing to build patient loyalty. Consistent service and intangible factors like location significantly influence patient choice, not just cost.

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Last Updated: May 11, 2026

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
08:27

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits

Published on: September 27, 2019

Area of Science:

  • Healthcare Management
  • Health Economics
  • Consumer Behavior

Background:

  • Traditional healthcare pricing models often focus solely on wholesale costs.
  • Understanding patient decision-making requires a broader perspective than just price.

Purpose of the Study:

  • To explore pricing strategies healthcare providers can adopt from the retail sector.
  • To identify key factors influencing patient choice beyond service cost.

Main Methods:

  • Comparative analysis of retail and healthcare pricing strategies.
  • Review of consumer behavior in service-based industries.

Main Results:

  • Wholesale pricing alone is insufficient for healthcare providers.
  • Consistent delivery of expected service quality is crucial.
  • Intangible factors like location and customer service significantly impact patient loyalty.

Conclusions:

  • Healthcare providers should adopt a holistic approach to pricing and service delivery.
  • Building patient loyalty requires meeting expectations consistently and considering non-price factors.