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Approach/avoidance motivation, message framing and skin cancer prevention: a test of the congruency hypothesis

David Hevey1, Michelle Dolan2

  • 1Trinity College Dublin, Ireland heveydt@tcd.ie.

Journal of Health Psychology
|May 18, 2013
PubMed

Keywords:
approach-avoidance motivationcongruency hypothesismessage framingskin cancer

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