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Including customers in health service design
1Marketing Discipline Group, University of Technology, Sydney, NSW 2007, Australia. bruce.perrott@uts.edu.au
This study explores health service codesign, involving consumers in service development. A pilot study demonstrates how to better align health services with stakeholder expectations through collaborative design.
Area of Science:
- Health Services Research
- Collaborative Design
- Patient Engagement
Background:
- Healthcare delivery often lacks patient and stakeholder input.
- Effective health service design requires understanding diverse expectations.
- Codesign offers a framework for inclusive service development.
Purpose of the Study:
- To define and explore the concept of codesign in health service delivery.
- To present findings from a pilot health codesign study.
- To propose future research directions for enhancing consumer involvement in health services.
Main Methods:
- Exploration of the codesign concept.
- Case discussion of a pilot health codesign study.
- Identification of research gaps and future research avenues.
Main Results:
- A pilot study provided insights into practical health codesign application.
- The study highlighted the importance of consumer and stakeholder involvement.
- Effective codesign can lead to services better aligned with expectations.
Conclusions:
- Codesign is a valuable approach for developing patient-centered health services.
- Further research is needed to build robust knowledge on health codesign implementation.
- Involving service consumers and stakeholders is crucial for successful health service development.
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