Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Aggression01:47

Aggression

Humans engage in aggression when they seek to cause harm or pain to another person. Aggression takes two forms depending on one’s motives: hostile or instrumental. Hostile aggression is motivated by feelings of anger with intent to cause pain; a fight in a bar with a stranger is an example of hostile aggression. In contrast, instrumental aggression is motivated by achieving a goal and does not necessarily involve intent to cause pain (Berkowitz, 1993); a contract killer who murders for hire...
Persuasion Strategies01:52

Persuasion Strategies

Researchers have tested many persuasion strategies, including the foot-in-the door and the door-in-the-face techniques, in a variety of contexts. Ultimately, the principles are effective in selling products and changing people’s attitude, ideas, and behaviors (Cialdini & Goldstein, 2004).
Drive-Reduction Theory: Push Theory of Motivation01:27

Drive-Reduction Theory: Push Theory of Motivation

Clark Hull's drive-reduction theory, introduced in the 1940s and 1950s and often termed the "push theory" of motivation, provides a framework for understanding how biological and learned drives influence behavior. Hull suggested that motivation originates from the need to alleviate physiological tension caused by unmet biological necessities. The theory proposes that when a basic need, such as hunger or sleep, goes unfulfilled, it creates an internal imbalance. This imbalance, or drive, pushes...
Self-Discrepancy Theory02:45

Self-Discrepancy Theory

One influential perspective on what motivates people's behavior is detailed in Tory Higgin's self-discrepancy theory (Higgins, 1987). He proposed that people hold disagreeing internal representations of themselves that lead to different emotional states.
Deviation from Ideal Behaviour01:23

Deviation from Ideal Behaviour

Real gases do not perfectly obey the ideal gas laws, especially at high pressures and low temperatures or when they are about to condense to a liquid. These deviations occur due to intermolecular forces between gas molecules. Repulsive forces aid expansion and are significant when molecules are very close together, typically at high pressure. Attractive forces assist compression and have a longer range, being effective over several molecular diameters. They become significant when molecules are...
Obedience01:08

Obedience

According to obedience research, we may harm others under the forceful pressures of an authority figure (Milgram, 1974). How about if the inappropriate orders were delivered with less force? The increasing interdependence between nurses and physicians compelled Hofling and his colleagues to explore nurses’ reactions to a potentially harmful medical request made by the perceived authority figure, the doctor (Hofling, Brotzman, Dalrymple, Graves, & Pierce, 1966). In this situation, obedience...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

The Learning Cycle method: an approach to rapidly bring evidence to the point of decision-making for health system planning.

Health research policy and systems·2026
Same author

Primary and Community Care Mapping: Helping Communities Collaboratively Plan Health Services in a Patient-Centred Manner.

Healthcare quarterly (Toronto, Ont.)·2023
Same author

Way2Go! Social marketing for girls' active transportation to school.

Preventive medicine reports·2019
Same author

"Layers of translation" - evidence literacy in public health practice: a qualitative secondary analysis.

BMC public health·2017
Same author

Understanding Physical Activity Motivation and Behavior Through Self-Determination and Servant Leadership Theories in a Feasibility Study.

Journal of aging and physical activity·2017
Same author

Wayfinding the Live 5-2-1-0 Initiative-At the Intersection between Systems Thinking and Community-Based Childhood Obesity Prevention.

International journal of environmental research and public health·2016

Related Experiment Video

Updated: May 11, 2026

A Modified Lean and Release Technique to Emphasize Response Inhibition and Action Selection in Reactive Balance
07:19

A Modified Lean and Release Technique to Emphasize Response Inhibition and Action Selection in Reactive Balance

Published on: March 19, 2020

Redeeming behaviours: a push, not a shove.

Joan Wharf Higgins1, Susanne Cookson, Cynthia Hastings-James

  • 1School of Exercise Science, Physical & Health Education Faculty of Education, University of Victoria.

Healthcarepapers
|May 30, 2013
PubMed
Summary

Canadians face challenges with healthy body weight, nutrition, and physical activity, impacting health and healthcare. A comprehensive social marketing approach is needed to encourage sustained healthy lifestyle behavior changes.

More Related Videos

The Other End of the Leash: An Experimental Test to Analyze How Owners Interact with Their Pet Dogs
08:59

The Other End of the Leash: An Experimental Test to Analyze How Owners Interact with Their Pet Dogs

Published on: October 13, 2017

Peering into the Dynamics of Social Interactions: Measuring Play Fighting in Rats
15:01

Peering into the Dynamics of Social Interactions: Measuring Play Fighting in Rats

Published on: January 18, 2013

Related Experiment Videos

Last Updated: May 11, 2026

A Modified Lean and Release Technique to Emphasize Response Inhibition and Action Selection in Reactive Balance
07:19

A Modified Lean and Release Technique to Emphasize Response Inhibition and Action Selection in Reactive Balance

Published on: March 19, 2020

The Other End of the Leash: An Experimental Test to Analyze How Owners Interact with Their Pet Dogs
08:59

The Other End of the Leash: An Experimental Test to Analyze How Owners Interact with Their Pet Dogs

Published on: October 13, 2017

Peering into the Dynamics of Social Interactions: Measuring Play Fighting in Rats
15:01

Peering into the Dynamics of Social Interactions: Measuring Play Fighting in Rats

Published on: January 18, 2013

Area of Science:

  • Public Health
  • Behavioral Science
  • Health Promotion

Background:

  • Canadians struggle with maintaining healthy body weight, nutrition, and physical activity.
  • Poor medication adherence and addiction issues further complicate health challenges.
  • These issues threaten life spans and strain the healthcare system.

Purpose of the Study:

  • To respond to Oliver's paper on financial incentives and architectural choice interventions for behavior change.
  • To advocate for a more comprehensive approach to stimulate and sustain healthy living.
  • To highlight the utility of social marketing principles in health initiatives.

Main Methods:

  • Commentary responding to existing research.
  • Argument for enhanced behavior change strategies.
  • Emphasis on social marketing principles.

Main Results:

  • Agreement with the utility of financial incentives and architectural choice interventions.
  • Identification of the need for a broader, coordinated strategy.
  • Argument for the integration of social marketing.

Conclusions:

  • A comprehensive, social marketing-driven approach is essential for promoting healthy lifestyles.
  • Layered, coordinated population-level initiatives are required.
  • Sustained behavior change necessitates a multi-faceted strategy beyond individual incentives.