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"Even a donation one time in your live will help...": the effect of the legitimizing paltry contribution technique on

Nicolas Guéguen1

  • 1Université de Bretagne-Sud, UFR DSEG, Institut de Management de Bretagne-Sud (IMABS), Rue de la loi, 56000 Vannes, France.

Transfusion and Apheresis Science : Official Journal of the World Apheresis Association : Official Journal of the European Society for Haemapheresis
|June 4, 2013
PubMed

Previous research has found that the statement "Even a penny will help" incorporated in charity donation requests increases compliance. The present study analyzed the effectiveness of this technique using a novel solicitation and an intermediate delay between the statement and the actual execution of the requested act. University students were solicited to give blood during a special one-day drive. Solicitations were made through face-to-face interactions. Solicitors wore a tee-shirt on which the statement "Even a donation one time in your live will help..." was either present or not. Results show that more participants gave their blood when this statement appeared on the tee-shirt.

Keywords:
AltruismBlood donationComplianceLegitimization of paltry favors

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