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Updated: May 10, 2026

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
Published on: August 25, 2023
IOR effects in a social free-choice task
Connor Reid1, Lokman Wong, Jay Pratt
1Faculty of Kinesiology & Physical Education, University of Toronto, Toronto, Ontario, Canada.
Abstract:
Social inhibition of return (S-IOR) refers to the finding that reaction times (RTs) are longer for movements to the same location as a partner's previous response. Wilson and Pratt (2007) found that when people acting alone freely chose their responses, they were less likely to choose a response that was spatially-compatible with a recently presented stimulus, suggesting that the processes underlying IOR effects in RT also affect response selection. The current study investigated if a similar response selection bias would occur in a free-choice S-IOR task. It was found that participants were less likely to move to the location that their partner previously contacted. This similarity in responses biases in free-choice tasks is generally consistent with the notion that similar processes underlie individual and S-IOR.
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