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Readership survey 2013: what you think about our journal.
1Aerospace Medical Association, 320 S. Henry St., Alexandria, VA 22306, USA. pday@asma.org
Aviation, Space, and Environmental Medicine
|June 11, 2013
Summary
A readership survey of the Aerospace Medical Association found members are satisfied with the journal. Members desire more clinical articles, a change the journal will implement.
Area of Science:
- Aerospace Medicine
- Medical Journal Readership
Background:
- Assessing journal readership is crucial for strategic direction and advertiser insights.
- Understanding member engagement informs editorial improvements.
Purpose of the Study:
- To gauge current readership satisfaction with the Aerospace Medical Association's journal.
- To gather demographic data for advertisers.
- To identify areas for editorial improvement based on member feedback.
Main Methods:
- An online survey was emailed to members of the Aerospace Medical Association.
- The survey utilized Survey Monkey and comprised 36 questions.
- A response rate of approximately 25% was achieved from reachable members.
Main Results:
- The overall impression of the journal was rated as good to excellent by most respondents.
- Ratings for article writing and content mix were also generally positive.
- A consistent request across surveys is for more clinical articles.
Conclusions:
- The journal enjoys a positive reception among its readership.
- There is a clear demand for increased publication of clinical content.
- Future editorial strategy will focus on incorporating more clinical articles to meet member needs.
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