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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Televised antismoking advertising: effects of level and duration of exposure

Sally Dunlop1, Trish Cotter, Donna Perez

  • 1Sydney School of Public Health, University of Sydney, Australia. sally.dunlop@cancerinstitute.org.au

American Journal of Public Health
|June 15, 2013
PubMed
Abstract

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