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Updated: May 10, 2026

Errors as a Means of Reducing Impulsive Food Choice
Published on: June 5, 2016
The evolution of error: error management, cognitive constraints, and adaptive decision-making biases
Dominic D P Johnson1, Daniel T Blumstein, James H Fowler
1Department of Politics and International Relations, University of Oxford, Oxford, UK.
Abstract:
Counterintuitively, biases in behavior or cognition can improve decision making. Under conditions of uncertainty and asymmetric costs of 'false-positive' and 'false-negative' errors, biases can lead to mistakes in one direction but - in so doing - steer us away from more costly mistakes in the other direction. For example, we sometimes think sticks are snakes (which is harmless), but rarely that snakes are sticks (which can be deadly). We suggest that 'error management' biases: (i) have been independently identified by multiple interdisciplinary studies, suggesting the phenomenon is robust across domains, disciplines, and methodologies; (ii) represent a general feature of life, with common sources of variation; and (iii) offer an explanation, in error management theory (EMT), for the evolution of cognitive biases as the best way to manage errors under cognitive and evolutionary constraints.
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