Implicit associative responses influence encoding in memory

In list-learning experiments, the orienting question asked of one item may influence the processing of, and memory for, later items in the list. Four experiments demonstrated that words that are not related to their own orienting question, but that are semantically related to the question asked of a previous item, are better recalled than are words that are not related to any question in the list. Factors that influence this memory enhancement include the number of times relevant orienting questions appear during study, as well as the retention interval. Experiment 4 revealed that this effect is contingent upon conscious awareness: Item-category relations do not enhance recall if the subject is not aware of them. The results of the four experiments imply that semantic categories can be primed as implicit associative responses to words, which influence memory.