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How to manage a hospital PR crisis. Interviewed by Gini Dietrich
Abstract:
Action steps hospitals and health systems should take to prepare for a public relations (PR) crisis include the following: Develop a plan for dealing with PR crises that establishes a central incident command center and sets forth clear lines of authority and responsibility. Provide the name, phone number, email address, and other contact information for a knowledgeable person who can respond to media inquiries. Act fast--within a couple of hours--to explain the facts.
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