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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Advertisements impact the physiological efficacy of a branded drug

Emir Kamenica1, Robert Naclerio, Anup Malani

  • 1Booth School of Business, University of Chicago, Chicago, IL 60637, USA. emir@uchicago.edu

Proceedings of the National Academy of Sciences of the United States of America
|July 24, 2013
PubMed

Keywords:
advertisingplacebo effect

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