[Communicating about breastfeeding in a child and family-centered care approach]

Breastfeeding is a public health issue: health expenditures related to not breastfeeding have been evaluated in the US and the UK, annually amounting to billions of dollars and tens of millions of pounds. Breastfeeding is also a family issue, and this intimate practice involves the presence of emotions and feelings going beyond rationality. Healthcare professionals are responsible for promoting health in the physical, mental, and social domains. Information and individualized support are essential to enable parents to make the best possible choice and play an active role in their own health and that of their child. There are communication and support tools to help build a trusting relationship between professionals and parents, to provide relevant information, and to assist parents in their reflection, while supporting them in their choices. In France, healthcare professionals have available a tool for intervention and education proposed by the French Institute for Health Promotion and Health Education (Institut national de prévention et d'éducation pour la santé, INPES) in the Pregnancy and Parenting section. It provides a high degree of homogeneity in the various healthcare professional's interventions occurring during pregnancy and thereafter. It aims to promote and strengthen parenting skills. Thus, support for breastfeeding is part of a dynamic process to support parenting, focused on people, not on the object, for both ethical and effectiveness reasons.